Attendance & ticketing
Check entries, sales, invitations, access and counting rules to strengthen the reliability of reported figures.
VERIFICATION · CORE BUSINESS
Verification of quantitative data.
Strengthen the reliability of figures reported by event-industry stakeholders through independent, documented and evidence-based verification.
KEY POINTS
Reliable figures for reliable decisions.
Attendance, exhibitor, area and geographic-origin data have become key indicators for management, sales and performance measurement. EXPO’STAT verifies how this data is produced, aggregated and reported to provide an independent view of its reliability.
THE FRENCH FRAMEWORK
A regulated practice whose value goes far beyond compliance.
In France, verification of quantitative data for trade events operates within a specific regulatory framework. EXPO’STAT acts in this context as an independent third-party body, within the applicable scope.
Independent verification is not limited to this framework: it can be used whenever data reliability matters to the organiser, its partners, funders, clients or the public.
BEYOND TRADE EVENTS
Verification applicable to any type of public event.
The verification method can be adapted to many event formats whenever data is produced and reliability, communication, management or substantiation matters.
Audience & occupancy
Verify attendance, capacity, tickets issued or used and related indicators.
Participants & spectators
Strengthen the reliability of registration, participant, access and public-attendance data.
Tailored indicators
Define a verification scope tailored to the data that truly matters to the organiser and stakeholders.
When data matters, it can be verified.
The need may be commercial, contractual, institutional, financial, communication-related or managerial.
INTERNATIONAL BENCHMARKS
Figures that speak the same language from one country to another.
The international standard ISO 25639 provides the exhibition industry with common terminology and measurement principles for key event statistics: visitors, exhibitors, exhibition space and international participation.
Across Europe, several independent schemes verify event statistics. National systems may operate differently, but the main indicators remain understandable and comparable from one market to another.
INTERNATIONAL PARTICIPATION
Speaking the same language enables comparison. Verification provides evidence.
The international dimension of an event should not rely on a simple declaration. Verification by an independent third party makes it possible to check the origin of visitors and exhibitors, counting rules and the evidence supporting the figures reported.
It therefore gives an objective basis to an event’s international reach and enables organisers, exhibitors and partners to rely on indicators that are understood from one country to another.
WHY VERIFY YOUR DATA?
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Verified figures create value.
Independent verification turns simply reported data into documented, checked and more robust information. It creates direct value for the organiser and all stakeholders.
Credibility
Strengthen confidence among exhibitors, partners, institutions, media and participants through independently checked data.
Comparability
Use consistent definitions and methods to compare results over time, between editions or across events.
Management
Use more robust indicators to track event performance, measure changes and inform decisions.
Transparency
Clarify what reported figures represent and reduce ambiguity between visitors, visits, exhibitors, areas and other indicators.
Data quality
Identify inconsistencies, improve collection processes and progressively strengthen data-production systems.
Value
Communicate stronger results to the market and increase the value of figures used in reports, sales materials and sector analysis.
SCOPE OF THE ASSIGNMENT
What we can verify.
The scope is defined according to the event, indicators produced, available systems and intended use of the data.
Visitors & visitsBadges, pre-registrations, sales, invitations, entrance checks, repeat visits and deduplication rules.
ExhibitorsContracts, invoicing, co-exhibitors, direct/indirect exhibitors and counting rules.
AreasRented, net or gross areas according to the agreed scope and available evidence.
Additional dataDomestic/international origin, audience categories or other indicators included in the agreed scope.
DATA RELIABILITYDUPLICATES CATEGORIES RECONCILIATION
Controls focused on the main counting risks.
The same headline figure can cover very different realities. The verification approach is tailored to the systems used and the risks identified during planning.
Distinguish people from visits
Examine deduplication, re-entry, badge controls and attendance calculations.
Support data breakdowns
Check how exhibitors and visitors are categorized and how their geographical origin is established.
Connect information sources
Reconcile source datasets, recorded entries, contracts and floor plans with figures finally published.
PROCESS
A clear process from start to finish.
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Scope definition
Definition of the indicators, counting rules, timetable and verification plan suited to the event.
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Data collection and preparation
Collection of ticketing exports, access-control data, exhibitor files, contracts, floor plans and supporting evidence for the audit trail.
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Tests, reconciliations and checks
Reconciliations, consistency tests, recalculations and documentation of anomalies, deviations and corrections reviewed.
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Conclusion and issuance of the document
Documentation of findings in the verification file and issuance of an independent conclusion and document suited to the applicable framework.
FREQUENTLY ASKED QUESTIONS
What you need to know before getting started.
Which figures can be verified?
The scope may cover attendance, visits and repeat visits, exhibitors, areas and other indicators where counting rules and evidence can be defined.
Is verification carried out only after the event?
No. Depending on the engagement, some checks may be prepared in advance and completed during or after the event.
Can you work with different ticketing or access-control systems?
Yes. The key is to understand how the data is produced, available exports and possible checks.
LET'S TALK
Have the figures for your next event verified.
Festival, show, sporting event, congress, exhibition or other event: we can define the assignment scope, criteria, timetable and required evidence with you.
Talk to EXPO’STATASSIGNMENT EXAMPLE
Explore our methodologyFrom on-site checks to verified figures
For a trade event, the team may reconcile registration and badge systems with access-control records, review the exhibitor database, verify counting categories and document discrepancies before the independent review.